This past April, Bangkok's Ogilvy & Mather Advertising teamed up with PETA to launch this shocking pop-up shop in one of Bangkok's hippest shopping malls to change the indifferent attitudes of consumers as they mindlessly purchase exotic skins bags without thinking of the story of each crocodile brutally slaughtered behind the curtains. While they put seeminly ordinary luxury goods on display, consumers were in for massive shock when they opened the bags and tried on the coats and gloves.
PETA's Ashley Fruno told Bored Panda (source of the video), "This is a provocative way to confront consumers with the cruelty behind every exotics skin bag, belt, jacket or pair of shoes.” In a previous post, I mentioned that while furs are catching the attention of ecofriendly buyers today, leather is still cast aside and ignored despite the same level of cruelty it takes to create these products. This social experiment clearly will make an impact in not only the direct participants' lives, but hopefully also in each viewer of the video who now has the ability to ask "Does this slaughter really have to be the price to pay for another bag, belt, wallet, or coat?"
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The fashion industry is on a relentless pursuit to answer the question: What does luxury mean today? To actress turned activist Emma Watson, "Luxury means to me a piece of mind." At the Met Gala 2016 in New York, Watson wore a custom Calvin Klein dress that was made from Newlife, a yarn made from 100 percent post-consumer plastic bottles. She strongly believes that sustainable fashion is linked to feminism as a majority of women workers are exploited in sweatshops. "Changing the world one dress at a time," shes says. Way to go, Emma :)
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Our Goal:To inform on the ongoing crises that the clothing industry poses on our community and applaud any acts that rise over the conventional ways of consumption.
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